ABS-CBN Numero Uno (2)
Posted October 29, 2006on:
Just want to share this wonderful article written by Darwin G. Amojelar of the Manila Times.
ABS-CBN leads GMA 7 in viewership share
ABS-CBN Broadcasting Corp. leads the nationwide television viewership share against rival GMA Network Inc., according to AGB Nielsen Media Research (Philippines) nationwide survey released Thursday.
The AGB Nielsen’s first nationwide urban television audience measurement (NUTAM) shows that ABS-CBN’s 43-percent viewership share put the company ahead of rival GMA Networks Inc., which garnered 35.2-percent rating, during the survey period October 8 to October 13.
NUTAM is an expansion of the current AGBNMR panel installation in Metro Manila homes. Using the on-line “peoplemeter,” it provides a total picture of television viewership in the entire Philippines through 24-hour monitoring of the panel homes.
A total of 1,500 panel homes will represent a universe of 7.26 million national urban TV homes from the following areas: North and Central Luzon with 300 homes; Metro Manila, 400 homes; South Luzon, 300 homes; Visayas, 300, homes; and Mindanao, 200 homes.
The survey also disclosed that ABS-CBN led audience rating in North and Central Luzon with 40 percent; Visayas, 57.3 percent; Mindanao, 62.2 percent; Metro Cebu, 55.2 percent; Metro Davao, 57.7 percent; and Iloilo with 50.6 percent.
On the other hand, GMA led in areas in Metro Manila, with 40.6 percent compared to ABS 35.2 percent and in Southern Luzon of 38.3 percent versus rival’s 35.2 percent.
Maya Reforma, AGBNMR (Philippines) general manager, explained that the expansion provides comprehensive and relevant high-quality data for business and nation building and strengthens the Philippines’ development surge.
The AGB Nielsen said Luzon registered the highest TV ownership at 92 percent and cable ownership at 23 percent.
The survey also shows that the Visayas has the largest chunk of class E at 29 percent and the most number of homes with children at 64 percent, with Mindanao hugging has the largest chunk of class D at 60 percent and the most number of families.
and this video: